Everyone talks about SEO to SEM and SEO as the silver bullet for success. If you’re new to the world of online business, this entire can you escape a little out of hand. Do not worry, here we a little short, so you know what you can bring each of these strategies and decide which one will best suit your needs.
SEM stands for Search Engine Marketing. It is for all online activities that aim to increase traffic and conversion of your website on payment. The most important of them all corresponds to online advertising campaigns with Google Adwords. Thanks to these campaigns will get your website to appear in the top results of Google for the keywords you have chosen, in the space reserved for ads.
The results of paid traffic (SEM) are the first three in the row on the left and four on the right, however, organic traffic (SEO) is the 4th.
Create a Google Adwords campaign may seem an easy task, but if you have defined your strategy, you could be paying a higher price per click. Before any online action, you must think and define who your target audience and how it behaves, only in this way will get the best results in both SEM and SEO.
SEM has three main features: it is paid; it is fast and efficient in the short term.
Payment: As mentioned previously, is based on cost per click.
Fast: If you give with the right keywords that will get your website appears quickly in the highest position.
A short term: Unfortunately your SEM efforts will impact the duration of your budget. Campaign to stop its effects disappears almost instantly.
Eye! Quickly does not mean that an “instant miracle” will happen. Although you should see an increase in traffic in the hours following the launch of your campaign, it may take longer to get the conversions you need to increase your sales. Everything is based on testing which words work best and reallocate budget based on the results.
SEM services in Australia, visit here: https://platinumwebmedia.com.au/pay-per-click/
SEO stands for Search Engine Optimization. It is for all activities to improve your website (interior and exterior), in order to increase traffic and conversions. Anything that affects these metrics fall under the heading of SEO: improving load speed of your site, good design and easy navigation, content marketing, getting links from related sites, etc.
SEO has three main features: the consumption of time, the results are slow and long.
Time consuming, because even though the first round of audit and improvements should be fairly easy, much effort is needed to start building back links and improve aspects of your website that will bring traffic you need.
Slow performance, because it takes time for Google to crawl your website, note the improvements and act accordingly. It could take up to six months to see the results of your efforts.
In the long run, because everything you do today will have long-term impact. If you improve your website, you create backlinks and generate content, Google will notice and give you a better organic rankings, even long after you finish optimize your website.
SEO services in Australia, visit here: https://platinumwebmedia.com.au/seo
Conclusion: Should you invest in SEM or SEO?
If you want to have the best SEO you should always have a SEO strategy running in the background. Never stop! You may want to spend more or less time on it depending on your resources, but will always be beneficial in the long term. Do not be discouraged if you do not see immediate results!
SEM should be more than a strategy, a necessity. Could be constantly running it to improve your results, but more of a specific action, which will help you improve your traffic and conversions when necessary is. Although let aside Google advertising, tools such as the “planner keywords” Adwords, you can serve a lot of help for your content marketing strategy (SEO).