Social networks are a cornerstone of any strategy to provide a digital business.
Being electronic commerce, you should be aware that social networks are very important to increase awareness of your marc for or drive traffic to your online store. So if you want to succeed in this industry, you have to spend time doing marketing strategies such means.
But you can not use social networks without knowledge; before deploying, you should know what types of sites exist and what are their characteristics, so this way you can extract the most profit.
If you want to publicize your brand is necessary to use this site. Facebook is one of the (perhaps the most popular) most popular social networks, it has a base of more than one billion users, and still has the ability to continue growing. Almost one in seven people have a Facebook account . This is a great platform for issues related to lifestyle and businesses that know how to create attractive and shareable content brands. With this tool you can drive traffic to your site and generate sales, but how?
Use descriptive images. They have more opportunity to create interaction. If you use images of your products, put text on the image where you explain some things as is “new”, “summer collection 2015” or “available” to this offer it forms a larger context to the user and he has more information to make a purchase.
Create a collage of your products. If you are using images of your products frequently, you can also become boring for your audience. So do something creative, like creating a collage of your products. Make the most out of your images.
It offers discounts. If you are using this technique season, is likely to get people to take action on your behalf. Leverages Shortage and set a deadline for the discount you offer.
It offers gift cards. Take advantage of the upcoming holidays and offers gift cards; this way you will give people a way to share your brand and products with people nearby.
Currently, Twitter is one of the most known and used social networks. It is best that you are interested in e-commerce, you want companies have a profile on the social platform and can capitalize on the advantages. If you do not know how you could use this network to your ecommerce store, you can read this article start using Twitter as an entrepreneur ; here you will find a guide that provides ideas and useful tips you can implement in your company.
To generate sales through the use of Twitter:
- Make Webinars, interact with your followers on Twitter while
- Organize Contests
- Offers Promotions and discounts in your tweets
With these tips you can start generating more sales in your online store. Just remember that you need to know the target market widely that you go.
One of the most important social networks for electronic commerce is Pinterest, only behind Facebook and Twitter. This social network can help you increase web traffic to your online store and improve your SEO positioning . Publishes original images of your products so that users are given “like” can “pinearlas” or send them to a friend.
Version has a business call options for Business, very useful for your online store NAS following characteristics:
Analytics options: allows you to keep tracking your activity, where you can see how many people are Pinning from your e-commerce site, is watching your pins and is clicking on them. You can find out which pins are shared more or what people are Pinning more often.
Also accounts with the “check” of official profile, which can generate more confidence in your customers and possibly more sales.
From the beginning, this platform has been oriented towards business. LinkedIn is the perfect platform for the business model of B2B (Business to Business). According SM Examiner for 33 percent of B2B companies LinkedIn is the most important social network strategy.
On this platform you can create discussion groups or join existing ones, companies and meet people of your vertically to create alliances or, contact with potential customers.
Like Facebook, LinkedIn offers an advertising service for creating sponsored publications.
To reach a more visual market, creates YouTube videos to your online store and your channel. Currently, the use of the videos in online marketing has become a very powerful tool that you should not put aside. YouTube is the largest video portal so through video marketing can have a significant social presence .
If you want to sell more in your shop you need to be on YouTube, then I’ll show you why:
- People like sharing videos
- The Videos are more fun than a written article. No matter the niche market in which you are, always the videos you will like your audience. It is also very easy to share a YouTube video on your site, as there is an embed code that you just have to copy and paste into your site.
Google for videos
It is proven that Google gives priority in search results for sites with videos. Also in the search results appear in both videos, images and news. So if you optimize your videos properly you will have more chance to appear in the top positions.
The videos are rich in content
There is a popular saying: “a picture is worth a thousand words.” In this case, the video can transmit much more information in a short time. If you have videos where you show your product, its features and functions, people who see them will have more information to make their purchasing decision.
Now you have several options of social platforms for use in electronic commerce. Remember that you first need to know your audience to know which platform to use and how to use it to reach audiences you want. And you, what social networks will implement your ecommerce store?